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Uber will now pretend your car is a ship from ‘Star Wars’

Can’t wait for Star Wars: Rogue One? Order an Uber. The ride-hailing company is partnering with Disney to turn the Uber app into an IRL Star Wars experience. Riders can opt into the promotion, which replaces images of Uber cars with Star Wars starships and plays “exclusive video content” around the theme. “This innovative app experience is the result of Disney and Uber working together to give fans a special way to connect with Rogue One: A Star Wars Story,” Asad Ayaz, executive VP of marketing at Disney.

Source: Mashable

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